Info
Billy Dupée is a designer working out of Amsterdam.
His work spans branding, art direction, print, logo,
web design and more. Before retraining at Shillington,
Billy was an Assistant Producer working at some of
London’s top advertising agencies, including BBH,
Havas and Ogilvy and was recently chosen as
a judge for the D&AD New Blood Awards ‘22.
︎
Nike App 5th Birthday Take Over — Art Direction
To celebrate the Nike App’s 5th birthday, I developed the look and feel for for an all-app takeover. I based the approach around the idea of contemporary framed birthday cards which also helped us ‘break’ the Nike App UI and make it seem as though our elements were playfully popping out of the screen.
HSBC Lunar New Year — Art Direction
For Lunar New Year '24, I developed concepts for two key visuals and a hero film for HSBC, inspired by the Wood Dragon theme. Concepts included dragons in wood grain and utilising an ancient Chinese temple door to depict the tradition of Menshen (Chinese Door Gods).
This Mighty — Concept/Branding
Both I and a fellow Designer devised the concept of establishing and branding an internal charity arm at Otherway London. Dubbed 'This Mighty,' the initiative aimed to partner with charities to develop bespoke products addressing social issues, aiming to instigate positive change and greater awareness within society.
Corrigan’s Original — Branding
This project focused on rebranding a family-owned soft drink with aspirations of harnessing their expertise in the wine world. They created a non-alc choice which matched the flavour complexities of wine. The main design challenge was to harmonise known signifiers from the wine world with flavour cues from the soft drinks category.
Aston Martin Formula 1 — Branding
This specific project required me to design logos for Aston Martin’s sustainability and positive change in sport initiative. I was given 3 specific routes the client wanted to experiment with and designed multiple iterative logos based on those three options. The routes ranged from Stamps, Signatures and a route which focused on their 3 pillars.
HYLO — Branding
Creating the branding for the world’s most sustainable running shoe was an inspiring design challenge. As the shoe is comprised of 100% natural materials, the aim was to successfully bring together the technical world of sport and the greener world of ecology and sustainability.
Nike x Headspace — Logo Design
This project called for a new Nike Run Club badge to be designed to mark a series of mindfulness runs as part of a collaboration between Nike and Headspace. The main challenge was to successfully marry the two opposing brand worlds into one cohesive form.
The Coconut Collaborative — Packaging
The client tasked us to evolve the brand in a way that meant it could futureproof itself against development of new products, whilst still retaining the charm that makes it so popular with consumers. Success in optimising the packaging for the UK market soon led to other markets following suit, meaning I was the main designer on the brand for over a year.
1,299,792,458 Metres Per Second — Personal Project
For this personal project, I designed a zine-style booklet for London-based artist Lucian Trestler's exhibition '1299792458 Metres Per Second'. The show explored Lucian's love of colour, with the title reflecting the speed of light, which enables us to perceive the spectrum of colours.
Street Host — Personal Project
Street Host connects venues with pop-up restaurateurs. After developing visual routes, the client chose a design inspired by printed order tickets from restaurant kitchens. This lends a technical vibe to the brand, complemented by a bright palette and characterful logo.
Info
Billy Dupée is a designer working out of Amsterdam.
His work spans branding, art direction, print, logo,
web design and more. Before retraining at Shillington,
Billy was an Assistant Producer working at some of
London’s top advertising agencies, including BBH,
Havas and Ogilvy and was recently chosen as
a judge for the D&AD New Blood Awards ‘22.
︎
Nike App 5th Birthday Takeover
To celebrate the Nike App’s 5th birthday, I developed the look and feel for for an all-app takeover. I based the approach around the idea of contemporary framed birthday cards which also helped us ‘break’ the Nike App UI and make it seem as though our elements were playfully popping out of the screen.
HSBC Lunar New Year
For Lunar New Year '24, I developed concepts for two key visuals and a hero film for HSBC, inspired by the Wood Dragon theme. Concepts included dragons in wood grain and utilising an ancient Chinese temple door to depict the tradition of Menshen (Chinese Door Gods).
This Mighty — Concept/Branding
Both I and a fellow Designer devised the concept of establishing and branding an internal charity arm at Otherway London. Dubbed 'This Mighty,' the initiative aimed to partner with charities to develop bespoke products addressing social issues, aiming to instigate positive change and greater awareness within society.
Corrigan's Original — Branding
This project focused on rebranding a family-owned soft drink with aspirations of harnessing their expertise in the wine world. They created a non-alc choice which matched the flavour complexities of wine. The main design challenge was to harmonise known signifiers from the wine world with flavour cues from the soft drinks category.
Aston Martin Formula 1
This specific project required me to design logos for Aston Martin’s sustainability and positive change in sport initiative. I was given 3 specific routes the client wanted to experiment with and designed multiple iterative logos based on those three options. The routes ranged from Stamps, Signatures and a route which focused on their 3
HYLO — Branding
Creating the branding for the world’s most sustainable running shoe was an inspiring design challenge. As the shoe is comprised of 100% natural materials, the aim was to successfully bring together the technical world of sport and the greener world of ecology and sustainability.
Nike x Headspace — Logo Design
This project called for a new Nike Run Club badge to be designed to mark a series of mindfulness runs as part of a collaboration between Nike and Headspace. The main challenge was to successfully marry the two opposing brand worlds into one cohesive form.
The Coconut Collaborative
The client tasked us to evolve the brand in a way that meant it could futureproof itself against development of new products, whilst still retaining the charm that makes it so popular with consumers. Success in optimising the packaging for the UK market soon led to other markets following suit, meaning I was the main designer on the brand for over a year.
1,299,792,458 Metres Per Second
For this personal project, I designed a zine-style booklet for London-based artist Lucian Trestler's exhibition '1299792458 Metres Per Second'. The show explored Lucian's love of colour, with the title reflecting the speed of light, which enables us to perceive the spectrum of colours.
Street Host
Street Host connects venues with pop-up restaurateurs. After developing visual routes, the client chose a design inspired by printed order tickets from restaurant kitchens. This lends a technical vibe to the brand, complemented by a bright palette and characterful logo.